1/10-12/1966 – 'Filmed 8 commercials for Kern's Bread'

Jan 1, 2022

The Captivating Story of Kern's Bread and the 8 Commercials Filmed in January 1966

Welcome to La Historia Society, your go-to resource for captivating historical tales. Today, we dive deep into the intriguing events that unfolded during the filming of 8 commercials for Kern's Bread between January 10th and 12th, 1966. Join us on this journey as we uncover the secrets behind this significant milestone in advertising history.

Background and Importance of the Kern's Bread Commercials

Kern's Bread, a renowned bakery brand, established itself as a household name in the mid-20th century. In 1966, the company aimed to revamp their advertising strategy and create a series of impactful commercials that would resonate with their target audience.

At a time when television advertising was gaining momentum, Kern's Bread recognized the power of visual storytelling and wanted to leverage this medium to showcase their products in an innovative and engaging manner. The decision to film 8 commercials in a short span of time was ambitious, but it allowed them to capture a range of narratives while maintaining the audience's interest.

The Filming Process and Locations

The production team meticulously planned and prepared for the filming process, ensuring every detail was accounted for. From scouting locations to securing the necessary equipment, the team left no stone unturned to guarantee a successful shoot.

The commercials were shot across various picturesque locations that served as the backdrop for the engaging narratives. From bustling city streets to serene countryside scenes, each commercial showcased a different aspect of Kern's Bread and its suitability for various occasions.

The Campaign's Concept and Themes

Each commercial highlighted a unique story, emphasizing the versatility and quality of Kern's Bread. The concept revolved around capturing heartfelt moments and connecting them to the brand, evoking a sense of nostalgia and warmth among viewers.

Some commercials focused on family gatherings, narrating stories of bonding and togetherness over delicious slices of Kern's Bread. Others showcased athletes and fitness enthusiasts, demonstrating how this nutritious bread complemented an active lifestyle.

The Talent and Collaborators

The success of any commercial production heavily relies on talented individuals and collaborations. The Kern's Bread commercials were no exception. A team of skilled writers, directors, actors, and crew members came together to bring these captivating stories to life.

The casting process involved seeking out actors who embodied the spirit and values of Kern's Bread. The directors worked closely with these individuals to ensure the brand's essence shone through their performances. Additionally, a dedicated crew meticulously coordinated every aspect of the shoot, keeping everything on schedule and surpassing expectations.

The Historic Impact and Legacy

The release of these 8 commercials marked a turning point in the advertising industry. Kern's Bread successfully crafted a campaign that not only showcased their product but also emotionally connected with the audience. The commercials garnered widespread acclaim and became an integral part of popular culture at the time.

By taking a unique approach and setting new standards in storytelling, Kern's Bread revolutionized how companies approached advertising. Their success inspired future brands to embrace creativity and authenticity in their marketing efforts, leaving a lasting impact on the industry as a whole.

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Craig Ambrose
Fascinating piece on Kern's Bread!
Nov 12, 2023